Latin saying «pecunia non olet» in the structure of creolized texts

The article analyzes a new form of Internet communication - creolized text consisting two inhomogeneous parts – visual and verbal. object the research is memes, as most frequent cases texts.The meme single semantic entity, in which verbal are combined with each other different ways. Memes, part represented by Latin saying "money does not smell" (pecunia non olet), were selected for analysis. purpose to study parameters relations between images. attention drawn diverse linguistic creative forms transformation reinterpretation this statement create effect defeated expectancy. Techniques language play texts also contribute achievement humorous effect.